Wide Receivers: Fun Toys If You’re a Good Boy (Or QB)

I’ll post my Week 16 predictions a day earlier with the NFL having a good triple-header on Saturday. First, I wanted to rant about wide receiver value in relation to the Cowboys-Eagles showdown on Sunday. As the week wore on, I realized it can apply to so much more than that game.

You can tell the playoffs are close because people are spouting crazy quarterback legacy takes again. We still are several weeks away from a potential Chiefs-Ravens AFC title game where the outcome could set the course of the narratives for Patrick Mahomes and Lamar Jackson for the rest of their careers (a la you know who in 2003). Let’s set that depressing thought aside today and focus on the damage done to the last 20 years of quarterback analysis.

The source of this week’s frustration was after Drew Brees broke more NFL records on Monday night. Patriots fans suddenly wanted to count playoff passing touchdowns with the regular season. Mike Florio and Chris Simms managed to post two horrible top 10 lists for quarterbacks:

Their blatant disrespect for Johnny Unitas aside, I couldn’t get over the appearance of John Elway twice in the top three. So I fired back with this to make sure my Tuesday would go to waste fighting off the same arguments I’ve battled for two decades now:

After reading the usual weak arguments in defense of Brady and Elway, I had a bit of an epiphany. I realized that the quarterbacks I tend to defend have a long history of success with throwing to wide receivers. This would be the likes of Peyton Manning, Drew Brees, Ben Roethlisberger, Tony Romo, Dan Marino, Andrew Luck, etc. Meanwhile, the quarterbacks I’ve call overrated tend to always get the “he doesn’t have good receivers or enough help!” excuse:

  • “Manning’s always had better receivers than Brady, who would throw deep more if he had those guys instead of slots and receiving backs!”
  • “Elway would have all the records if he played with the receivers Montana and Marino had! One-man show before Shannon Sharpe!”
  • “Switch Carson Wentz and Dak Prescott and Wentz would be 12-2 right now with those wide receivers!”
  • “Cam Newton’s only had Greg Olsen and recently CMC.15-1 with Ted Ginn!”
  • “Look what Donovan McNabb did as soon as he got Terrell Owens instead of Stinkston and Trash!”

You can probably throw Joe Flacco and Alex Smith in there as other past whipping boys of mine, but you get the point.

But when you get down to it, it’s the wide receivers that people are really complaining about when it comes to the lack of help. Let’s just take the trio of Manning, Brady and Brees for example:

  • Brady (Bill Belichick) and Brees (Sean Payton) have clearly had better coaching than Manning, who was the closest thing to an on-field coach in his era.
  • Brady (Rob Gronkowski) and Brees (Antonio Gates/Jimmy Graham) played with superior, game-changing tight ends than Manning (Dallas Clark) ever did.
  • Brady (Kevin Faulk, Danny Woodhead, James White) and Brees (LaDainian Tomlinson, Reggie Bush, Pierre Thomas, Alvin Kamara) played with better, specialized receiving backs than Manning (one year of Marshall Faulk and 38 games of pre-ACL Edgerrin James) ever did.
  • Brady and Brees had better high-end offensive line play and superior results in run blocking led to better rushing production than Manning had in his career.

Then you get to wide receivers and it’s a different tune. Brady had Randy Moss for two full years as his best weapon. Both had deep threat Brandin Cooks briefly. Brees’ best WR may be Michael Thomas, who is in his fourth year. Meanwhile, Manning had Marvin Harrison and Reggie Wayne for a long time in Indy, then Demaryius Thomas and some other talented players (Eric Decker, Wes Welker, Emmanuel Sanders) in his Denver stint. So it’s not a debate that Manning had the better group of wide receivers.

There’s just one big problem with using this against a quarterback.

Wide receivers have the least independent value to a quarterback among his offensive teammates.

It’s 2019 so we’re just going to ignore the fullback position like most of the league has, but think about this before dismissing it as a controversial take. It should be common sense.

Offensive linemen have a lot of value because they have to block (run or pass) on every play. In the rare event a quarterback throws a block for a teammate, it’s usually a half-assed effort to not get hurt. The linemen’s blocking is especially crucial to the team’s ground game and screen game having success. While the quarterback does control his sack rate more than his line, they still play a vital role in his pass protection. A quarterback can make his line look better by getting rid of the ball quickly (and worse by holding it too long), but they still have to limit quick blown blocks or the offense will have a hard time doing anything.

I’ll say “Running Backs Don’t Matter” but don’t misconstrue a comment on replacement value for one on responsibility. Whichever back is in the game, they do matter. Unless you’re Lamar Jackson, most quarterbacks don’t have a huge role in the team’s rushing offense, so it’s on the back to have good vision for lanes, follow his blockers, and create missed tackles. Backs can also be crucial in blitz pickups, throwing a key block to save the QB’s bacon. Backs also provide value in the passing game where they catch the highest rate of passes of any position and gain the most YAC because of how short the throws are on average. Whether it’s a screen, a pass to the flat, or a checkdown over the middle, RB passes are easy plays for quarterbacks to make.

Tight ends do a little bit of everything. They might be a key part of your run blocking, pass blocking, chip an edge rusher before going out to catch a pass, or they could be major receiving threats themselves, dominating matchups with smaller linebackers and safeties. They too catch a high rate of passes due to the distances and they can be deadly in the red zone especially.

Wide receivers, by and large, play at the mercy of their quarterbacks. Their success is more dependent on the quarterback than any other position. Good runs are always valuable. Good blocks are always valuable. A good route? It doesn’t mean a thing if the quarterback never looks in that receiver’s direction. The quarterback has to decide to throw to the receiver first. A good route and a target? Still might not mean a thing if the throw is so bad there’s no hope it ever gets completed. Some routes could open up the route for another player, but that’s just part of the play design. If as many as five eligible receivers are hoping to get the ball, the QB has to identify and deliver to them. It starts with the QB.

Only a small number of wideouts will ever get praise for their run blocking, but that’s not a significant part of their game now. They need to run good routes, get open, catch the ball and create YAC (or win contested catches). When we’re talking about outside receivers, those are the lowest-percentage throws because of the distance involved (wider and deeper than RB/TE/slot throws). In addition to the tougher throws, the top wideouts are more likely to draw double teams or the best cornerback matchup on a weekly basis too.

It’s never made sense to me how people penalize a QB for producing with the position he should be able to claim the most success for utilizing. Accuracy definitely comes into play here, and it’s no surprise to me that Elway, Newton, Wentz and McNabb are four quarterbacks with undisputable accuracy issues in their careers. Brady’s reputation is dink-and-dunk, so it’s the throws over 15 yards that you question there even in his prime.

The thought that adding a top-flight receiver is the only thing those quarterbacks needed doesn’t fly with me. Take McNabb for example. Sure, he had his best season ever in 2004 when they brought in Terrell Owens. His completion percentage shot up to a career-high 64.0%, but notice that he was down to 59.1% in 2005, a season where Owens’ antics helped bring the team down quickly. For the rest of his career McNabb was just a 59.6% passer. This is a case study in outliers and identifying cause and effect. McNabb didn’t suddenly shoot up to 64% because he was throwing to TO. Owens caught 61.1% of McNabb’s targets. That’s solid, but the big change was RB Brian Westbrook getting utilized more and catching 83.9% of his 87 targets from McNabb. That success didn’t continue as Westbrook only caught 73.8% of his targets in Philadelphia from 2005-09. McNabb didn’t sustain or repeat his level of 2004 play because that’s not the type of quarterback he usually was.

This isn’t to say a great wide receiver can’t have a huge impact on an offense. It’s just that very few players in the league qualify as a game-changing talent. Tyreek Hill is one of those players in Kansas City because of his unique speed. That’s not to say Patrick Mahomes still didn’t do great things without him earlier this year, but that’s because Mahomes is a unique talent himself.

Look at the Colts for a different example. T.Y. Hilton was quite a receiver when Andrew Luck was his quarterback, but if all we knew of him were his years without Luck (2017 and 2019) he would look like a marginal No. 1. So how does one justify holding it against Andrew Luck for having a 1,000-yard WR in Hilton when Hilton wouldn’t be a 1,000-yard WR if Jacoby Brissett was his QB? This is why the WEAPONZ arguments are always so bad when people talk about quarterbacks.

A great statistical season for a quarterback almost certainly means he was able to get production from multiple receivers. A great statistical season for a wide receiver means he played great, but chances are his teammates, including the QB sometimes, did not fare so well. What do you think is more helpful for scoring points and winning games in this league? It sounds nice in theory to get an increase in production for your best receiver, but success in the NFL comes easiest when your best player is actually the quarterback and he’s finding the right matchups all over the field instead of keying in on one guy.

In this era we think of 4,000 yards as a bare minimum for a prolific passing season, efficiency aside. No receiver has ever had a 2,000-yard receiving season, so it’s not like we see one player responsible for over 50 percent of the production in the passing game in this league. Among the 46 players with 1,500 yards in a season, Lance Alworth was the closest with 47.4% of San Diego’s yards in 1965. His team lost 23-0 in the AFL Championship Game.

Super Bowl winners certainly haven’t needed prolific receiving numbers from one player. Steve Smith’s incredible year for the 2005 Panthers where he accounted for 44.8% of the team’s gross passing yardage led to two playoff wins. Out of the 40 seasons where the 1,500-yard receiver had at least a third of his team’s passing yardage, only Smith and 1995 Michael Irvin (Cowboys) played for teams with multiple playoff wins. Antonio Brown (2015) is the only receiver this century to win a playoff game after a 1,600-yard regular season. Jerry Rice, the GOAT, set the single-season record with 1,848 yards in 1995 and it was 38.7% of the 49ers’ total. When Calvin Johnson set the current record with 1,964 yards in 2012, the Lions finished 4-12 and 17th in scoring. No other Detroit player had 600 receiving yards even though Matthew Stafford set a record with 727 attempts (No. 2 all time is 691, Drew Bledsoe).

You’ll hear a lot now about Michael Thomas set to break Marvin Harrison’s record of 143 receptions. When Harrison did that with Peyton Manning in 2002, it led to 41 percent of the Colts’ passing yardage, but that was also the second-worst scoring offense (ranked 15th in points per drive) of Manning’s career. Only two guys playing pitch-and-catch while RB Edgerrin James had a slow return from an ACL injury apparently does not lead to a great offense. Brandon Marshall had arguably his best year ever when he reunited with Jay Cutler on the 2012 Bears, but the offense finished 22nd in scoring. Julio Jones had 1,871 yards in 2015, which ranks second in NFL history. It’s also the second-worst scoring offense (ranked 16th) in Matt Ryan’s career. Josh Gordon (2013 Browns), Isaac Bruce (1995 Rams), Rob Moore (1997 Cardinals), and David Boston (2001 Cardinals) are four more examples of career-peak seasons for offenses that still didn’t rank higher than 22nd in points per drive.

Too much from a great player can actually be problematic when it creates an imbalance on the offense and the ability to create plays from multiple options.

Nothing I’ve said here — I want to make it clear this was a late-night rant more than a deep dive — disputes the idea that an offense with two (or three) really good wide receivers would be very beneficial to a quarterback. That way he wouldn’t have to lean on one player and they could attack from different angles. Look at the greatest quarterbacks in NFL history and it’s no coincidence that their best statistical seasons likely came with their strongest supporting casts.

However, I think people tend to overlook the importance of consistent accuracy, and they love to exaggerate just how good (or bad) one quarterback’s supporting cast really is. It’s not like Kirk Cousins’ season fell apart when Adam Thielen was injured this year. It’s not like Stafford’s efficiency numbers haven’t shot up since Calvin Johnson retired and he’s changed his playing style to accommodate. (It’s a shame we didn’t get a full season from Stafford in 2019 as he was playing arguably his best football.) Even Derek Carr is setting career highs in 2019 without Amari Cooper (or Antonio Brown). Baker Mayfield did better as a rookie without Odell Beckham Jr. on his team. Jameis Winston just stacked historic games of 450 yards and 4 TD with Mike Evans only having a 61-yard TD catch in those games.

There’s some random NFL for you. But what’s not random is a great quarterback finding a way to complete passes with the players he has around him. Maybe that’s a three tight end approach like these historic Ravens, or it’s dominating with your wideouts in 11 personnel like Manning’s Colts used to. There is no one right way to build an offense, because you have to shape it around the skillset of your quarterback.

So when I see Eagles fans wish for Wentz to get his own Amari Cooper for Christmas to make all the difference in the NFC East, I just laugh. If he’s not fumbling in the pocket after four seconds, then it’s still a matter of hitting the mark too.

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